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Tour Flex


Website for advertisment campaign on 2012 of Flex, inspired by Alberto Contador and his spirit of overcoming, with a high capability of improvement.

As an special action, Alberto wanted to get back the stolen Tour, riding in the hardest round: the Tourmalet.

This website was created to support to Alberto with audio mood messages, which were played at loud during the race with a real speaker in a support car.

Users could leave messages on the site choosing a track on a 3D model map, as a computer graphic, setting the Km where they wanted to leave the message.

All the action was retransmitted in live, showing multiple camera angles, interviews and the real messages given by users.