#LookBrugal was the 2016 Ron Brugal’s summer campaign. The main goal was to activate the social networks of the brand throughout a contest which was looking for the best look of the summer.
Users could register in the site with only one social network, or even they could mix until three of them (Facebook, Twitter and Instagram).
In addition, with a profile in the platform, the users could upload photos or videos of their looks, associated to the action hashtag, in order to participate in the contest.
The more favs, likes and shares had the post, the more points could the users reach. Each interaction had an amount assigned, so at the end of the day, week and month, the ranking was changing. Of course, all posts was filtered by a CMS made ad-hoc for the campaign, where admin users could list, approve or reject publications.