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La Búsqueda del Paraíso


App and contest in real time, backing the advertisment campaign in 2012 for Iberostar Hoteles, in which we had to compite among other users for finding a geolocation on a world map with the only help of some clues, the real distance in Km and our actual position in the challenge ranking.

The starting point is with an intro by Antonio Banderas with the first clue.
Additionally, a community manager, was bringing more clues while he was scanning the competition in real time, always searching the most competitive scenario.

The first user that find the location was the winner of a trip to visit that hotel. All competitors could see the actual ranking position of all users in real time, getting the challenge more interesting.