Ford wanted to give some help to old people in Spain.
Normally that people are alone during weekends, and the brand thought in them and decided to share some cars that they have stopped at car dealers those days.
So with the help of an non-gubernamental organization dedicated to this public, we had to create a platform that permits to ask for available cars in some dates.
If the request is right, and the association and dealers has the possibility of giving the service, a person can drive during a weekend for free with a Ford car, with the goal of doing activities with old people.
This platform has an important CMS in order to connect non-gubernamental organization members with available cars in different cities of Spain.
The process need multiple profiles and a flow for acceptance and the CMS is capable of connecting these pieces in order to get a soft workflow and the best experience for users.