Carnivals are an important parties in Spain. Most of all, in Cádiz where is an extremely important tradition.
This year 2017, Cruzcampo beer wanted to create an urban experience in which users had to find some AR codes distributed across the city.
This codes were inserted within an image and you could gain some prizes and promotions scanning the codes throughout the website.
Thanks to the tracking system, we could know where and when the users were scanning. So we were confident in that they where participating correctly.
Many users won a lot of rewards and discounts using the app and the experience turned to the users in real AR code hunters.