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Carnaval Cruzcampo

Carnivals are an important parties in Spain. Most of all, in Cádiz where is an extremely important tradition. This year 2017, Cruzcampo beer wanted to create an urban experience in which users had to find some AR codes distributed across the city. This codes were inserted within an image and you could gain some prizes and promotions scanning the codes throughout the website. Thanks to the tracking system, we could know where and when the users were scanning. So we were confident in that they where participating correctly. Many users won a lot of rewards and discounts using the app and the experience turned to the users in real AR code hunters. http://www.cruzcampo.es/concdecarnaval/
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Intuiton

A quizz videogame in real-time which challenge you to compite among other users in order to guess one of the right answers of a question. Because yes. There is only one wrong answer. Here the real challenge is try to hit the right option but avoiding other users in the same selection. So you need some intuition in order to be alone in an answer. Other strategies can occur during the match, like stealing lifes to other users or even reviving, whenever you got enough coins, of course… It is a frenetic game where you have to put strategy and intuition together in order to be the last survivor on the match. Lose less lifes than other players is the key to win the game. Visit now http://www.intuiton.es and live the best real-time challenge.
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Que no te rescaten

Desperados beer brand needed an application for their set of parties celebrated in the 2016 summer in Spain. The main goal of this app was collect tweets and Instagram’s posts in real time. During the proper parties. Besides, people were capable of see the news because of a video-wall seated in the parties. There, all posts were appearing with the author and the message attached. Additionally, the app stopped the night with a “happy minute” where users could get free beers on the parties while the screen was active. All this events, hashtags and posts filters were treated in real-time also, through a CMS managed by an admin profile present in the parties.
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Aventuras Príncipe

The well-known cookie brand in Spain, Príncipe, was looking for creating a kind of interactive experience that could involve kids in a story. With an awesome set of graphics and designs, the website became in a special tale which young users should decide how to be continued. It depends on the decision taken, the adventure continued in one or another way. Additionally, the main characters were part of this elections too. Even the companionship (by parents) had also a participation as secondary actors. Finally, the experience based on a parallax scroll navigation, reached the goal of creating non-end tale with a lot of possibilities and a bunch of different ends.
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Look Brugal

#LookBrugal was the 2016 Ron Brugal’s summer campaign. The main goal was to activate the social networks of the brand throughout a contest which was looking for the best look of the summer. Users could register in the site with only one social network, or even they could mix until three of them (Facebook, Twitter and Instagram). In addition, with a profile in the platform, the users could upload photos or videos of their looks, associated to the action hashtag, in order to participate in the contest. The more favs, likes and shares had the post, the more points could the users reach. Each interaction had an amount assigned, so at the end of the day, week and month, the ranking was changing. Of course, all posts was filtered by a CMS made ad-hoc for the campaign, where admin users could list, approve or reject publications.
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Ford Sin Límites

Website for Ford’s advertisment campaign which offered the experience of customizing your own surf board with text and logo inside it. This action generates an image for sharing in social networks. The site was administrated by a CMS where Ford could choose the winner and communicate him about the prize, a real board with his text.  
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Auténtico Sur

Website for La Sureña where we could find a special header with an interactive experience waiting for us, which was offering special promotions and activities. With the help of a mobile phone as complement of the experience, we could synchronize the website’s header with our phone, getting a kind of compass for moving objects on the header, in order to find the Real South, as the campaign was claiming. Once we had the real south, we should invite some Facebook’s friends and we could gain drinks and discounts.   This action was awarded with a bronze metal on Inspirational Contest on 2012.
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La Búsqueda del Paraíso

App and contest in real time, backing the advertisment campaign in 2012 for Iberostar Hoteles, in which we had to compite among other users for finding a geolocation on a world map with the only help of some clues, the real distance in Km and our actual position in the challenge ranking. The starting point is with an intro by Antonio Banderas with the first clue. Additionally, a community manager, was bringing more clues while he was scanning the competition in real time, always searching the most competitive scenario. The first user that find the location was the winner of a trip to visit that hotel. All competitors could see the actual ranking position of all users in real time, getting the challenge more interesting.  
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