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Escuela de Pueblo

Videogame for the advertisment campaign of Aquarius on 2012, Pueblos. This app gave us the chance of learning to be “pueblerinos” (countryside folk) where we had to challenge ourselves and our capabilities in diary activities in farm works. We found three mini-games where gave us an certification in each level. The better qualification we had the more opportunities we had to gain a real house in the countryside, valued in more than 90K €. A good prize.
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Auténtico Sur

Website for La Sureña where we could find a special header with an interactive experience waiting for us, which was offering special promotions and activities. With the help of a mobile phone as complement of the experience, we could synchronize the website’s header with our phone, getting a kind of compass for moving objects on the header, in order to find the Real South, as the campaign was claiming. Once we had the real south, we should invite some Facebook’s friends and we could gain drinks and discounts.   This action was awarded with a bronze metal on Inspirational Contest on 2012.
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Tour Flex

Website for advertisment campaign on 2012 of Flex, inspired by Alberto Contador and his spirit of overcoming, with a high capability of improvement. As an special action, Alberto wanted to get back the stolen Tour, riding in the hardest round: the Tourmalet. This website was created to support to Alberto with audio mood messages, which were played at loud during the race with a real speaker in a support car. Users could leave messages on the site choosing a track on a 3D model map, as a computer graphic, setting the Km where they wanted to leave the message. All the action was retransmitted in live, showing multiple camera angles, interviews and the real messages given by users.
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La Búsqueda del Paraíso

App and contest in real time, backing the advertisment campaign in 2012 for Iberostar Hoteles, in which we had to compite among other users for finding a geolocation on a world map with the only help of some clues, the real distance in Km and our actual position in the challenge ranking. The starting point is with an intro by Antonio Banderas with the first clue. Additionally, a community manager, was bringing more clues while he was scanning the competition in real time, always searching the most competitive scenario. The first user that find the location was the winner of a trip to visit that hotel. All competitors could see the actual ranking position of all users in real time, getting the challenge more interesting.  
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Social Killer

Facebook app for promoting the TV Serie Rizzoli & Isles in Calle13 spanish TV channel. Within a police ambient we have to take one of the proposed rols: killer or detective. As serial killers we could choose one of our Facebook friends to kill him. Then, this friend receive an anonimous email warning him about his murder. The killed user could access to app in “victim” rol, where he had to be capable of finding the real murderer with help of some clues given by the actual heroines on TV serie. Once the crime is resolved we are going to be part of a general ranking and a particular ranking, conformed by only our friends. This piece was a real challenge for testing our killer and detective capabilities.
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Mi No Carta a los Reyes Magos

Christmas action for La Despensa advertisment agency, where we could input wich we DON’T like as gift on that christmas holydays. Each “no gift” generates an related image through Google Images API, bringing an interactive effect that could reach a high level of participation and viralization. Finally, with our wishlist ready to send, we could share it with our friends on Facebook, Twitter, etc…
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Queridos Controladores Vagos

Digital action in protest of Air Traffic Controllers on strike, in 2010 christmas. This site was fully set as an airport terminal. We could write our position about the strike as affected passengers or a common user of the airport. All records were available in a board customized as a real airport dashboard. The campaign was completely selfless in order to give to users a voice, getting a huge viralization  and cover on main press media in Spain.
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